Chopard manufacture was founded in the village of Sonvilier, in Swiss Jura in 1860, and last year celebrated its 150th birthday. Although Chopard has for a long time been exceptionally reputed brand among high jewellery manufactiurers, at the beginning of the nineties of the last century Karl-Fridrich Scheufele, who leads the company together with his sister Caroline Groussier-Scheufele, decided that it was not enough. For that reason Chopard started watchmaking manufacture in Fleurier, only to presently become one of the most important brands in high watchmaking. Famous Chopard watch collections for men are L.U.C. and Classic Racing, while Happy Sport, Happy Diamonds and Imperiale watch collections are intended for ladies.

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