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ZENITH EL PRIMERO JUBILEE – LOOKING BACK ON 50 YEARS OF SUCCESS

Exactly 50 years ago, on January 10th 1969, during a press conference held on our home ground at Le Locle, Switzerland, ZENITH introduced the EL PRIMERO movement and 1/10th of a second timing for the very first time in the watch industry.

Today, on this highly symbolic day for ZENITH and the history of watchmaking alike, in commemoration of the 50-year anniversary of this legend, we are delighted to share with you an exciting press release that explores the history and evolution of both the movement and our Maison over the past five decades.

Press release can be downloaded here.