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Chopard hits the road for the 90th anniversary of “the world’s most beautiful race”

Since 1988, Chopard has been the historic partner and official timekeeper of the Mille Miglia, the legendary classic car event first instigated 90 years ago. From May 18th to 21st 2017, the Mille Miglia saw 440 teams competing over a distance of one thousand miles (around 1,600km) on a historic route that runs from Brescia to Rome and back via Padova,

San Marino, Siena, Parma and Verona. This competitive event is only open to cars of the type that took part in the great race between the years 1927 and 1957. Loyal to this tradition that began in 1988, Karl-Friedrich Scheufele, Chopard co-president and a passionate driver, participated alongside the French driver Romain Dumas.

For the very first time, the Maison took no fewer than four cars to the start line and formed a 18-car Chopard Sponsor team along with the famous scuderia Zagato lead by his owner Andrea Zagato, long lasting friend of Chopard.